Decora Rugs Blog

At Decora Rugs, we pride ourselves on providing our customers with exceptional value. Each and every rug we offer is done so at the lowest possible price available. We do not hide our brand names because we want you to know exactly who’s rug your buying, and how our price stands up in the marketplace. More often than not we’ll have the lowest price for the rugs you may be interested in. While offering area rugs from over fifty leading manufacturers, you simply won’t do better. Of course, free shipping, no sales tax and an unconditional thirty day risk free trial are bonuses you should not pass up. And remember, we do not play games. No phoney hype here, just real value and real deals.

You’ll never pay a higher price when purchasing from Decora Rugs, because when using our price match guarantee, we’ll beat any price you get. In the unlikely event that occurs, simply give us a call or send us an e-mail to support@decorarugs.com..

In addition to the benefits I have just mentioned, we will be adding several new companies, offering hundreds of new rugs, to our already impressive line up. None of our current manufacturers will be affected, and staples like Nourison Rugs, Momeni Rugs, Oriental Weavers and Capel Rugs, just to name a few, will always be available for your purchasing pleasure. The new companies, coming soon, will be just that, new! Check out our Brand Name Page to view all of our manufacturers.

There are many other new and exciting features soon to be found at Decora Rugs. I don’t want to go into detail here, so we’ll just keep everybody guessing!

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Shaw Living Rugs has unveiled five new collections of area rugs that is certain to enhance the Decora Rugs website. The first is called Loft, which includes forty new styles including modern, contemporary transitional and animal skin designs. The collection is produced using face yarn, 100% polyester and is hand tufted and carved. This is a totally new direction for Shaw Rugs, as all of their previous offerings have been machine made. The designs are truly beautiful and very well thought out. There is a large range of colorways included in the complete assemblage, and the rugs are very rich looking. Other than intentionally not including oriental styles, the collection boasts something for everyone.

The next collection is an expansion of the ever popular Tommy Bahama Home. Fifteen new designs complete the additions which include oriental,transitional and contemporary looks. The rugs are face yarn, made from 100% Evertouch recyclable nylon. For years, Tommy Bahama has been a rug fan favorite, and the new designs round out a very popular segment of Shaw Living Rugs.

Moving on, Shaw Rugs is adding nine new designs to their Modern Comfort Collection by Angela Adams. Here too, the rugs are created using face yarn, 100% Woven Evertouch recyclable nylon. The designs are contemporary to transitional and the recyclable nylon keeps Shaw’s focus on Green products.

The last two collections are Bravo and Watercolors. Both collections are textural and very attractive. They perfectly compliment the very popular design trend currently being widely used, contemporary/modern. Bravo is a tufted collection featuring Shaw’s ClearTouch Pet fibre, which contains a minimum of 25% post-consumer recycled content. Once again Shaw Living Rugs places a huge emphasis on environmentally friendly products. The yarn system is created using PET bottles that probably would end up in landfills. The result however, is a truly gorgeous yarn that is very soft to the touch and extremely durable. Bravo is treated with Shaw’s patented R2X stain and soil resistant system. Watercolors is a a very textural rug consisting of multi-color shags. The rugs are creatively dyed using several hues of one color to produce a subtle, soft, organic look. Once again Shaw Living Rugs has proven itself to be a leader in the field.

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Decora Rugs did not intend this column to be a political or economic forum. Decora Rugs writes about rugs because that’s what we know, and that’s what we sell. However, these posts are designed, among other things to educate the consumer about what rugs are selling and which one’s are not, and that has a lot to do with price points. High end expensive hand knotted area rugs are flat out, not selling in today’s market for area rugs.

While all economic indicators and our freindly politicians are telling us that we are now in global economic recovery, area rugs are not buying into this scenario. There will always be a group of purchasers who are not concerned with financial considerations, and naturally they are not truly concerned with the relatively high expense attributed to high end hand knotted rugs. This is a good thing, and we at Decora Rugs are happy for this faction, and hope everyone returns to the prosperity of the early 2000’s. Unfortunately, this does not apply to the majority of buyers in the the rug market.

At Decora Rugs, we are finding that the vast majority of buyers of rugs are looking for machine made and hand tufted pieces that have the look and feel of expensive hand knotted rugs, just without the price tag. As we have mentioned in previous blogs, there is no shortage of rugs that meet that criteria.There is an abundance of affordable alternatives, in the case of otherwise expensive hand knotted rugs. At this time, there are so many great looking alternatives, I could be making recommendations forever.

This article is not going to mention specific companies or collections for your viewing pleasure, particularly since Decora Rugs displays well over 50,000 area rugs on our website, produced by over fifty of the world’s leading manufacturers of rugs. But we do want you to know, that when rugs are presented in a room setting comprised of furniture, accessories, and whatever else might be displayed, there are a lot of gorgeous, high end looking, machine made and tufted rugs, that will create a perfect room setting.

Let’s be clear, we love high end hand knotted rugs and don’t want to get in your way from buying them. We just want the average consumer to fully understand that you don’t have to spend a bazillion dollars to create the look you want.

View over 70,000 rugs at Decora Rugs

Day after day, the question arises, who makes the best area rugs. Actually, it really amazes me that in an industry as wide spread, from a consumer standpoint as the rug industry, that there are as few rug companies as there are. Everyone has at one time or another thought of purchasing area rugs, yet there truly are only around fifty manufacturers that Decora Rugs would consider representing.

Of the fifty manufacturers that we represent, not one of them makes poor quality rugs. In today’s highly competitive world, if you produced an inferior product, you would not be in business very long. So, for the most part, everyone on the Decora Rugs brand name page makes a good product. The major distinguishing factor between one companies rugs and another simply boils down to price. Obviously, the more money you spend, the better your rugs are going to be. The difference in price buys you costlier and more durable construction and a higher quality yarn system, such as wool. Nevertheless, such ingredients do not make one companies rugs better than anothers, simply different.

If put to the test however, here is a rolling list of the best overall manufacturers of rugs, but the list is far from exact, and there is a lot of room for interpretation. Under any circumstance, I would not allow the order of the list to influence who I would buy from. Remember it is simply a reference. The order starts with the best company first: Nourison Rugs, Capel Braided Rugs, Shaw Rugs, Momeni Rugs, Surya Rugs, Karastan Rugs, Kas Rugs, Oriental Weavers Rugs, Couristan Rugs, Dynamic Rugs, Jaipur Rugs, Safavieh Rugs, Chandra Rugs, Trans Ocean Rugs, Loloi Rugs, Foreign Accents Rugs, Rhody Rugs, Rugs America, L.R. Resources Rugs, Kallen Rugs, Thorndike Mills Rugs, Radici Rugs, The Rug Market Rugs, Central Oriental Rugs.

All of the other companies that are not found here would fall in line together, and remember, there are specialty companies that make fantastic and even better products, but because they are not mainstream, do not appear on the list. Remember this is anything but a scientific guide. It is meant merely to be used as a casual reference.

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Decora Rugs has seen an industry changing, due to nearly everyone’s desire to save money, without giving up quality. The rug industry is moving in the direction of tufted rugs, as an alternative to considerably more expensive hand knotted rugs. It used to be that if you picked up any high fashion home accessory design magazine, every room scene would display a pricey, ultra expensive hand knotted area rug. Today, if you peruse the most sophisticated interior design publications, the same room scenes display premium quality tufted rugs that are at least half the price of their knotted counterparts.

As we have discussed in previous blogs, hand knotted rugs are constructed on a loom. The fringe runs the length of  the rug from North to South and East to west. This is known as the warp and the weft and produces a grid of sorts. From this point, based on a design which is known as a cartoon, extraordinarily talented artisans known as weavers, hand knot every individual piece of wool by hand, in order to create the design. There is much more involved in the ultimate creation of a hand knotted rug, but for the purpose of this blog, obviously this is a highly time consuming and costly endeavor.

Depending upon how many knots per square inch are created, along with the actual design and colors used, you end up with a beautiful piece of art. However, many prudent consumers due not see the merit of spending what can be a great deal of money, for what they consider to be simply another home furnishing, and elect to choose from a huge selection of premium quality tufted rugs at a considerably less expensive price point. In all candor, many of these rugs are quite awesome, and to the average decorator, who is not an area rug connoisseur, looks just as good as the hand knotted version.

Recently, I walked into a multi-million dollar home at the request of a customer. In their living room, a premium quality (high end) tufted rug adorned the floor. Truthfully, it looked awesome, and it cost one quarter of the price of what you could expect to pay for the hand knotted version. Like anything else, technology keeps advancing, and tufted rugs keep looking better and better as time goes by.

Personally, I love hand knotted rugs, but if you want an area rug that looks nearly as good at a fraction of the price, check out the hundreds of premium quality hand tufted rugs available through Decora Rugs. The last tip I will relate to you concerns the price of a premium quality hand tufted rug. Like anything in life, generally speaking, the more expensive the rug, the better it will look in your home.

View over 70,000 rugs at Decora Rugs

In this economy, everyone is trying to save as much as possible. While the home furnishings industry has been sharply hit with the “I don’t need this now” shoppers mentality, don’t be fooled. Consumers want rugs! They just don’t want to pay to much for them. The big issue is value. Buyers want to know they are getting great value for the money they are spending on nearly everything, and that includes rugs.

When Decora Rugs receives an order, invariably, the customer wants to purchase a rug pad. Our first question is what type of flooring do you have? You would be amazed that nearly 100% answer, wood floors. Now if you have a house full of wood flooring, beleive me, you need rugs. Without the area rugs, the house is cold and austere. Put down gorgeous rugs and the transormation is instantaneous. You immediately go from an unfinished look, to the look of a beautifully decorated warm decor. Nothing completes a room like beautiful rugs.

If you are reading this post, you have made an intellegent choice, guaranteed to save you money and create value. As long as we can continue the promotion, we are discounting our already discounted rugs. You can receive between 20% to 25% off of rugs that already were priced approximately 15% to 25% below retail to begin with. The bottom line is that our present price structure brings you the best value for area rugs in the history of the industry.

These deals will definately not last forever, we are straining to maintain these price levels, as across the board price increases occur. Costs are going up dramatically as rug producing countries exit the business of making rugs. In the way of area rugs, almost nothing is coming out of China, which once was a leading rug producer. The reason? The Chinese are no longer working for thirty dollars a month. Now, they are working for General Motors, technology companies and other sohisticated businesses that pay their workers twenty times what they could make while toiling with rugs. Next on the list is India. The production of rugs, particularly hand knotted rugs, coming out of India is a fraction of what it used to be. The reason? The same as China! Now, we have an embargo (a new embargo) on rugs from Iran. Nothing gets out from Iran. Pakistan is in turmoil and even Tibet is not the tribal rug producing country it once was.

The point is, if you want to buy a rug, do it now. Prices are going to rise, and in some cases exponentially. With the U.S. economy in its current state, we are discounting because that is our competitive edge, in addition to the excellence of our company. Trust me, it’s not going to last much longer.

View over 70,000 rugs at Decora Rugs

 Hand knotted rugs are generally the finest quality area rugs that one can purchase. Having a fine quality rug does not really mean much if you do not understand what you are purchasing. You see, hand knotted rugs are manufactured on a loom, and the foundation of the rug is the fringe which runs East and West, then North and South. Think of it as an open grid. The wool is then knotted by hand, knot by knot, imitating the design and color placement that was initially envisioned. There are literally millions of knots constructed depending on the size of the rug. The purpose of this mini education is not to go to deep into the production of rugs. It is more concentrated on the simple fact that hand knotted rugs are very valuable, and can cost a considerable amount of money.

Rug companies have long since figured out that the majority of rug buyers simply can’t afford the costs associated with acquiring these area rugs, and have developed highly technical and sophisticated construction methods to replicate the look of hand knotted rugs. The replicas cost a fraction of the price of their hand knotted counterparts. These replicas are either hand tufted rugs, or machine made rugs. Years ago, rugs that were not hand knotted were poorly made and not very appealing. Today, many of these hand tufted and machine made rugs are so well done, that you almost can’t tell the difference between the “real thing” and the copy.

But make no mistake, there is nothing like a hand knotted rug. They have the look and feel of richness. Better quality hand knotted rugs can be so beautiful, they are jaw dropping. These rugs present the purest form of art. They are just spectacular. Really, it is amazing just how beautiful a rug can be. As mentioned earlier, many of these rugs are priced out of a comfortable range for the average consumer, but this need no longer  be the case. Like cars and homes and boats and all sorts of luxury items, the economy has taken it’s toll. Many manufacturers and dealers are holding high end hand knotted rugs that they almost can’t give away. I am not talking about ugly or defective specimens. I am talking about, in many cases, the best of the best. Dealers are horrendously overstocked. They are not buying  anywhere near what they did in the past, and as a result, inventories are piling up. This creates the buying opportunity of a lifetime for the hand knotted rug consumer.

Decora Rugs is not immune to this scenario. Go to our clearance section  and look at higher priced rugs. Be sure to look at what we call  “Our Price”. These are not inflated prices, these were the real prices. Then look at what we are offering these rugs for now. It’s a fraction of the original price, and if you call and ask us, we’ll give you an additional 15% off of the best rugs you’ve ever seen.

Interestingly enough, the best deals are on the most expensive rugs. We have no problems selling moderate to lower priced area rugs. So while we heavily discount these rugs as well, the truly great deals are in hand knotted.

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I know Decora Rugs is supposed to be a discount on-line area rug website, but I’m about to get political. Let’s face it, the economy is in the tank, and although I wish this was not the case, I believe it’s going to be bad for quite some time to come. Actually, it’s not bad for everyone. People have to eat, they have to buy necessary medicine, they have to watch television and on and on. There are many industry’s that are doing quite well, but anything related to home furnishings is far from a necessity, and it can wait for better times.

Area rugs are right in the middle of, “it can wait till later”, for anyone counting their pennies. But wait a minute. Area rugs are a coveted home furnishing item. They make your house a home, and are truly gorgeous. Home decorators love area rugs, and with everybody and their brother replacing carpeting with hardwood floors, rugs are not only coveted, but they really are a necessity.

The thing is that no one wants to pay excessive prices for the rugs of their dreams. They don’t want to pay tax on their purchase either. They don’t want to pay for shipping. They don’t want to pay for delivery, and they don’t want to pay for set up. Can you blame them?

In a brick and mortar retail store, you’ll pay for all of the above and probably more. Who needs it? You can have your cake and eat it. Just go on-line. Come to Decora Rugs and buy the rugs of your dreams for 25% to 40% off retail, pay no tax and get free shipping! If this sounds like a self serving message, you are dead wrong. I truly mean every thing I’ve said. If you buy area rugs in a brick and mortar retail store, you’re either extremely wealthy and just don’t care, or you are uninformed.

Decora rugs carries every major brand of rugs imaginable, including, Oriental Weavers, Nourison, Surya, Capel, Shaw Living, Momeni, Trans Ocean, Karastan, Couristan, KAS, The Rug Market, Colonial Mills, Milliken, Safavieh, Jaipur Rugs, and everybody else who matters in the area rug industry.

We are a superior source for all major brands of rugs, and sell them all at heavily discounted prices. Additionally we are always running  amazing promotions as well. I don’t care who our on-line competition is, you should buy from us. We are always willing to go the extra mile, and we both want and need your business. But before I get to far from the point of the message, remember, brick and mortar retail rug stores have already seen the better part of today. Be sure to investigate. Go to any retail store, then come back to Decora Rugs. You’ll see my point!

View over 70,000 rugs at Decora Rugs.

Decora Rugs has a fantastic selection of area rugs. In fact, we carry rugs from over seventy world class manufacturers. Many companies are very well known, such as Shaw Living Rugs and Nourison, but lesser known companies bring some amazing area rugs to the Decora Rugs website. A little known company called Foreign Accents is one of those little giants. They are truly unique in the area rug industry.

Unlike most of their competitors who attempt to offer a huge number of area rug collections at different price points and representing many styles, Foreign Accents Rugs takes a totally different approach. They currently showcase seven different collections and primarily feature contemporary and modern area rugs.

They frequently change the designs within their collections as they run out of stock, and constantly create new rugs to replace older styles. Their quality is excellent and their pricing is extremely affordable. Decora Rugs considers them an integral part of our website and we do sell a lot of Foreign Accents rugs.

Among their best selling collections is the “Festival” line. This grouping is comprised of many of their best sellers. The rugs are hand tufted and the quality is excellent. If you are searching for contemporary to modern designs, I would consider Foreign Accents to be a “must see” company.

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I don’t know about you, but I’m pretty depressed. The economy is hurting everybody’s business and it’s simply tough out there. If you’re an area rug buyer, here’s one area you can’t complain about. Rug prices are about as low as they have ever been. They simply have to be in order to help everyone afford the rugs that they want. Also, at Decora Rugs, we are always running promotional deals that make your choices even more affordable. Factor in the situation that there are so many new and beautiful rugs on our site, and you simply can’t go wrong.

The truth is that we need the business to, and we’ll do whatever it takes to earn it. If you find one of our rugs at a lower price (unlikely), unless it’s crazy, we’ll beat that price. So whatever you do, make sure you call us. We promise a smooth transaction and a happy customer. In the meantime, let’s hope this economic insanity comes to an end. A little happiness goes a long we.

Good luck out there. I’m personally rooting for all of us!.

View over 70,000 rugs at Decora Rugs